Frederick's of Hollywood Acquired by ABG
(NEW YORK, 061615) Frederick’s of Hollywood has been purchased by Authentic Brands Group, LLC (ABG). Frederick’s of Hollywood is the lingerie brand in the intimate apparel category within ABG’s portfolio. ABG is the owner of fashion, sports and lifestyle, celebrity, as well as, media and entertainment brands.
ABG's strategic focus for Frederick's of Hollywood™ will be to launch a new brand vision, expand product categories, drive distribution across department stores, as well as, specialty retailers in key markets including North America, Europe, Asia, South America and Latin America.
Fredericks.com includes key categories such as intimates, shapewear, loungewear, sleepwear, swimwear, and accessories.
ABG, Frederick's Of Hollywood (PRNewsFoto/Authentic Brands Group)